This is also the most effective way to see if this person can drive quality consumer response through comments and reactions from followers. Webinars: Webinars are a great tool to co-create content and share to your mutual audiences. Five Unique Strategies for Your Next Influencer Marketing Campaign: Social Takeovers . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Focus on building a relationship above all else. In the next step, we’re going to walk through how to start your relationships off on the right foot to maximize your efforts. With this work done, you’ll have valuable insight on who it makes sense to go after, and the main traffic sources to consider. Collect as much info as you can including sales, click-through, engagement, views, impressions, and all the things that will help you in determining the performance of your campaign. An attitude of collaboration is key! To get you thinking, here are a few examples of ways you can work with an influencer, and how they could help you achieve specific marketing goals. Having your online course or brand mentioned on their Instagram, Twitter, or Facebook in tandem with your own promotion can elevate the perceived value of your offering. Ninja Outreach: An influencer marketing platform that provides access to thousands of influencers in every niche based on your interests, filters results from most engaged social media networks, and automates your outreach campaigns. Here’s how the Nathan Chan, CEO of Foundr uses influencer marketing to market their online courses and other products: “We worked with big entrepreneurial meme pages on Instagram and had them promote a webinar for us. Having an organized and defined workflow is key to running a smooth campaign. Ultimately, the success of your influencer marketing strategy depends on how well you are able to track your activities back to your business objectives. Generate leads and acquire more customers: You can track this through conversions and sales. “A good way to find influencers in a specific industry is to look on social networks for key players in your industry, and use the trickle-down effect. Give creators a thoughtful content brief to guide them through messaging or any key dos/don’ts, but allow them to be the expert creators you hired them to be and put it on them to proactively bring ideas and trends to the table. You may be able to find potential candidates from the speaker line-up who are already seen as experts in their field. For instance, Instagram’s IGTV and Reels cannot be boosted, so factor that into whether or not you want partners to activate on those channels. It’s a very direct way to get their attention.”, – Susana Yee, Founder, Digital Everything Consulting. By providing them with an opportunity to be profiled as an expert, your brand will be elevated in the process. What topics do they share and talk about the most? Influencers can be anything from content creators who support your social calendar, to full-funnel drivers who help drive sales or launch a new product. 4. JVology is an example of this. If sales is a core goal, you’ll want to understand the user experience, breaking down any technical barriers in order to get consumers from a piece of content to your site or shop page. Not every campaign needs to be all Instagram or all YouTube or include supporting tweets or Facebook posts. Choosing partners based on follower count / aesthetic. 3. There are many influencer tracking platforms available, but if you don’t have the budget for one, download our free outreach tracking template to get suggested evaluation criteria and a framework to keep track of your research. Takeovers are highly popular in Instagram and Snapchat, but can be effective methods for other social media platforms as well. Lastly, an important tip for anyone amplifying your program with paid boosting (which all marketers should be at least considering), not all social content can be amplified. We all know big reach is no longer king because you can supplement reach with an even smarter paid targeting program and we know not all small influencers are receiving “authentic” engagement, some are working together to boost their engagement as they look to grow. When not writing stories about entrepreneurs and creating online courses, she can be found exploring Vancouver on foot to find the best tacos in town. Influencers can be powerful drivers throughout the customer journey, from awareness to conversion, but you first need to understand their place and then develop your strategy around what program type, partners and content will help you move the needle. When looking to pinpoint influencers, you want to partner with those who have an engaged audience. Look for metrics like conversion rates, email opens, likes, comments, and generally get a sense how active their community is in the groups they lead. Being an influencer is defined by the ability to drive influence across any category. #influencermarketing, How to Get Top Bloggers To Promote Your Online Course, How To Host Live Webinars to Sell Online Courses (Complete Guide), How to Create a Sales Funnel to Sell Online Courses (Sales Funnel Template), Udemy’s Pricing Model: How To Use It To Your Advantage As An Online Course Creator, How to Build a Personal Brand (Complete Guide to Personal Branding), 3 Keys To Growing Your Brand & Revenue As An Author (Book to Course Day 4), The Future is Conversational Marketing With Natasha Takahashi, Marketing Tactics For Authors Creating Online Courses, Structuring your activities and tactics to implement. Brand mentions: Work with an influencer to include brand mentions on their platforms with the highest engagement. Don’t make this mistake. Once you have that list it’s time to apply the human eye. Also, keep an eye out for events designed to facilitate connections between those looking to collaborate long-term. Share this influencer marketing story. #influencermarketing, Your success with influencer marketing depends on how well you are able to align the interests of your target customer with the interests of the influencer. Measurement and reporting has to continue to evolve and tell a story. A platform should be the first step in pulling forward a great group of potential influencers. To help you shape your influencer marketing strategy, here are a few words from the wise on what to avoid. Influencer Marketing Strategy: How to Scale a Business https://buff.ly/38O01Ra Learn how to research and reach out to micro- and macro-influencers, and discover what types of offers work best for influencer marketing campaigns. Once you have their attention and have provided memorable value to their community, your next step is to. You want to prove the value of a program and see that ROI immediately. Your influencer marketing content strategy therefore needs to work bearing in mind your target audience and the platforms they frequent online. Consumers expect more from influencers and brands have to as well. Which one would you be more likely to respond to? 1 senior influencer marketing amp strategy manager interview questions. Getting an introduction can often fast-track the process of building new relationships from scratch. They get tons of DM’s and it is hard to keep up. 4 Influencer marketing strategies for pandemic-proof brands in 2021 posted on January 6, 2021 After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. Consumers are willing to spend more on eco conscious fashion, so green brands raise awareness with influencers. You can probably get a sense of the benefits associated with using an influencer marketing strategy. The first step in building an influencer marketing strategy is to set clear goals. The key is finding influencers that have the ability to influence your specific target audiences. Search online influencer databases and tools. In fact, as an online course creator, implementing an influencer marketing strategy is a powerful method for unlocking exponential growth in your reach and revenue. Meaning, if you don’t have the budget to pay an influencer with one million followers, start looking at who is following them, and find a smaller micro-influencer to work with instead. The next step is knowing where to find your influencers. These lifestyle & food influencers are inspiring pared-down holidays this year & also feature high growth rates, engagement, and multiple collaborations with big brands. That is a media buy and not an influencer program. Consumers expect more from influencers and brands have to as well. Your influencer programs can play a variety of roles within your marketing mix; whether they are supporting a large integrated campaign or leading the charge in campaigns of their own. Learn about interview questions and interview process for 1 companies. We won the Digiday Technology Award for "Best Influencer Marketing Platform"! With some initial sales and a growing community online, Cheryl wants to give influencer marketing a shot to boost her status as a thought leader in the space, and ultimately attract more premium customers. In general, there are three types of goals you can target using an influencer marketing strategy. While these have their place in the world of influencer marketing, the truth is that there is so much more to the term. Influencer marketing boasts an incredible return on investment, taking advantage of digital spending trends and today’s social media-obsessed world to reach the widest, most relevant audience. All influencers are not equal no matter the size or grouping, this is why highly customized vetting is critical. To apply this to your online course business, let’s look at a hypothetical example: Meet Cheryl Smith, our fictional online course creator who has a course on personal branding. The best way to start the process of engaging with an influencer is to start small. The experts featured in this section have both implemented influencer marketing to grow their own businesses, as well as crafted strategies for others. Reports have shown that companies will spend upwards of $10 billion on influencer marketing by the end of 2020, a clear indication that the opportunity is there. As you begin to identify influencers and evaluate their footprint in relation to your business goals, make sure to keep track of your insights in one central place. As influencers receive an increasing number of requests to collaborate, what can you do to set yourself apart? Influencer marketing platforms coupled with the irreplaceable human element allows us to make well-informed investment decisions based on accurate data so we can build effective strategies. WOMMA (Word of Mouth Marketing Association), Your end goal with influencer marketing is to cultivate a lasting relationship that allows you to connect with an influencer's ecosystem in a meaningful way. Click to share on Facebook (Opens in new window) But influencer marketing doesn’t work that way. Ideally, your influencer marketing strategy will have you connecting with people in all three categories: With this framework, you can start to map the landscape of influencers applicable in your niche. As the industry has become more sophisticated, so has our ability to develop measurable programs throughout the funnel. I’ll also be offering an affiliate program for influencers who are interested in promoting my program on their social networks or blogs for a percentage of my course fee.”. For the purpose of this article, here’s how we’ll define an influencer: “An influencer is any person or group of people who possess greater than average potential to influence opinions or behaviour, due to attributions such as frequency of communication, personal persuasiveness, or size and centrality to a social network.”, – WOMMA (Word of Mouth Marketing Association). Internet Explorer doesn’t work well with our website. Social takeovers are when influencers take over a brand’s social channels for a limited amount of time. There are many instances when corporate messages and CSR initiatives can be brought to live through social content creators who hold the attention of key Corpsumer audiences. If you can show up and provide exactly what they need to solve a problem for their clients, they will bring you on board.”. “Get crystal clear on what you provide, and what you want to achieve. While programs like Tagger have great tools to flag bad actors, you still want to apply the human eye to make sure any partner you consider is genuine and authentically running their brand. Share this influencer marketing story. No two programs should be designed exactly the same, as their KPIs should align with your unique objectives. An influencer can serve several purposes within your marketing strategy, whether as part of a larger project or the head of their campaign. Let us know in the comments below. Start with who you know. They are busy people. Musefind: An influencer marketing platform that helps you identify influencers looking to collaborate, and includes matching, messaging, and ROI tracking functionality. If you have an online course and are looking for new ways to boost brand awareness, attract a more qualified audience, and increase sales, read on. You can also find industry publications online that may mention influencers. These influencer marketing strategies will change because trends move fast in this industry, but a strategy for micro and nano influencer marketing is vital for brands at this moment in time. , keep an eye out for events designed to assist brands with their ecosystem in a meaningful.! 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