In other words, the collaboration felt natural for the influencers, for the brand, and—most importantly—for the audience. HOW TO COLLABORATE WITH BRANDS ON SOCIAL MEDIA: Perspective from influencer AND brand owner! © 2021 Forbes Media LLC. Find right YouTuber for your brand with InflueNex. Below we've outlined 3 different pitch email templates you can use to get started right away. Brand collaborations aren’t always a smooth process. Find Now >> Discover my exact email pitch formula, writing examples, and influencer insider tips on how to get a response from your dream brand. The goal for the brand is to gain followers and brand awareness. 1000 followers are the starting point for most brands to start a collaboration with an influencer, How to Find Influencers in Your Niche Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. This gives brands access to a stream of additional, high-quality content. Influencer marketing budgets keep growing. Influencers appreciate it when their style and voice are taken seriously by the brand. The more flexible an influencer is, the more likely a brand is to work with them. The collaboration: Lifestyle influencer Jenni Holes, of Dear Lillie Studio, runs a decorating service based in Williamsburg, Virgina, and is known for her sophisticated American aesthetic. While there are several benefits of using the pre-built templates to create persuasive emails for the YouTubers, there are a couple of downsides this approach comes with. Within the last year alone, an onslaught of collaborations between beauty & lifestyle influencers and renowned cosmetic brands have taken the beauty world by storm. The trick is to leverage your first brand experience to get additional brands to work with you and to get repeat promotions with the brand now that you’ve proven what you can do as an influencer. How you prefer to work with brands and what you charge for the arrangement. With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. According to a study, influencer marketing is estimated to be a $5-$10 billion market by 2020. Brand collaboration is a strategic partnership between a brand and another party. But thankfully, brands and influencers can easily discover favorable collaboration opportunities on an influencer marketing platform like Afluencer. The collaboration: What’s sometimes overlooked is that influencer marketing can be powerful for B2B as well as B2C companies. This strategy helps brands create a more genuine display of their products to gain brand loyalty from a trusted source. Companies are not only touching their influencer but reaching their loyal followers or audiences as well. Depending on the size of the influencer, the influencer will be compensated with free product and/or with monetary compensation. Whether your goal is to increase brand awareness, sales or reach new audiences, always set clear KPIs (and tracking) beforehand. Sales in the $62B cosmetics industry have been revolutionised by social media marketing.. Needless to say, next to influencer marketing, brand collaboration is the new rising star. Every influencer has a unique style of content creation. When I receive a request from a brand about a possible collaboration, most of a time there’s a brief overview of the campaign. Whether your budget is minimal or large, by the end of this post you’ll be well-informed about factors that affect rates, negotiating grounds, as well as the various ways your brand can reward influencers. Within the last year alone, an onslaught of collaborations between beauty & lifestyle influencers and renowned cosmetic brands have taken the beauty world by storm. Example Hotel Brands Engaging Trave Influencers Fairmont Hotels & Resorts. What’s so great about collaboration? A lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. Instagram is the king of influencer marketing—consider experimenting with Instagram Stories, which are exploding in popularity. United States Brand collaborations with influencers have truly taken the market by storm. World’s Largest Gummy Bear. If you follow these tips, you will develop good partnerships with influencers you want to use for future marketing campaigns. A recent study conducted by Crowdtap showed that more and more influencers are becoming more prolific when it comes to working with brands. Weylie’s collaboration was all about eyes with the Dimensional Eye Creator. And you can track where new followers are coming from. Influencer marketing has been surging in popularity over the past half decade, with the market growing by roughly 50% every year since 2016. (Kim Kardashian may not be the best “ambassador” for a brand that is offering skin care products to senior women. Hotel brands derive unquestionable benefits from influencer marketing, but this assumes brands have done their due diligence to ensure compatibility with influencers. And you can track where new followers are coming from. You will be notified once a Brand is interested in working with you and shall receive the brief. Lastly, you will also learn how to create a media kit and how to really sell yourself to a bran Purchased by AccorHotels in 2016, Fairmont has looked to influencer marketing as a way to reach engaged audiences. A brand would rather have an influencer who regularly engages with her audience, and who succeeds in having people share her work on a regular basis. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. Influencer swimsuit brands we can't wait to get our hands on. And there should be a definite window of time during which a post will be published (it needs to coincide with your larger campaign). Among them are Remington, Always, and Gillette Venus. Ensure that your brand and the influencer are a good fit. What brands can learn: The effort was a massive success: Hundreds of thousands of people created their own #ChipotleLidFlip TikTok videos, and the brand garnered more than 300 million views on these pieces. 7. There are a variety of tools you can use for this – every social media platform has analytics tools (e.g. World’s Largest Gummy Bear.” So, when Liquid Plumr wanted to partner with an influencer to showcase how its product could tackle any type of drain blockage, there was a perfect spinoff opportunity: “Will It Clog?”. so that you can track the performance of your influencers’ posts. Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for women, but for men and sometimes even children. And that’s exactly the point. This is because the platform already has plethora of built-in influencer brand collaboration templates that you can use to draft a convincing and promising email with merely a few mouse clicks. Companies are not only touching their influencer but reaching their loyal followers or audiences as well. Influencers seek authenticity and collaboration with brands as their roles evolve and grow, survey says By Laurie Fullerton - 13 December 2016 18:51pm Influencer “In these cases, brands see the use of influencer marketing as greatly beneficial and extend the longevity of a single collaboration, being able to reuse influencer content in social posts & ongoing ad campaigns as well. Collaboration with potential brand influencers are important to stay in the market. Find Now >> Luxury brands are facing massive challenges in attracting and retaining customers. Working with micro or macro level influencers to co-brand a limited run of products can be a powerful way for brands … Brand collaborations on Instagram are becoming one of the fastest ways to gain your followers. Over-demanding brands, miscommunication, fake influencer numbers are merely the tip of the iceberg when it comes to influencer marketing. I am a writer and lifestyle entrepreneur. The Influencer platform is ideal for both new and established bloggers. Pitching a brand as a new influencer. 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